Responsive web design is the term used for a website that changes and adapts its
appearance for optimal viewing on all sized screens such as smartphones, tablets
as well as laptop and desktop computer screens. It is sometimes referred to as
'Adaptive Webdesign', 'RWD' or 'Fluid Webdesign'. Websites that are not made
responsive do not adapt to different screens and as such can be hard to view and
navigate on small devices.
With increasing frequency, new websites are
being made using responsive design techniques to eliminate the need for a stand
alone mobile website. Such a decision also enhances the user experience
drastically therefore leading to more sales and customer interaction as
potential clients are not being frustrated by small text and almost impossible
navigation.
Responsive website design
in Johannesburg works by using a script to detect the screen size the
website is being viewed from. It can detect each device whether that be a
smartphone, tablet or laptop- then uses CSS to display the site in an
appropriate format. Images can be reduced where needed to fit to smaller
screens, text is enlarged and menus change to a drop down system rather than
horizontal system.
The advantages of using this type of design over
having a separate mobile version of your site are stark: when you update your
site, it updates for all devices; it displays correctly on all screens-
sometimes mobile sites will be displayed on tablets, making them smaller than is
ideal.
Many companies offer both mobile web design and responsive web
design. With responsive web design techniques improving all the time, there
seems little reason left to have a stand alone mobile site unless you would like
to market differently to mobile users than you would to desktop or laptop users.
For example, a fast food business may want to target people on the move with
instant special offers but show laptop users their menu and upcoming promotions.
In most cases though, a website would cater for all users in the same fashion
and therefore a responsive design is the way to go.
Responsive
web-design is the future of websites and companies that currently build their
sites without this feature face having to pay for another new website in 2 years
when they realise the mistake they've made. It is recommended that companies
research the power and price of adaptive designs before committing to any new
web design projects.
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